Loser's Guide Loser's Guide

 Loser's Guide to Life

Wednesday, June 28, 2006

Suits Are Back 

Paul Graham wrote an interesting essay about public relations firms and the media that also talks about weblogs as against print news: The Submarine. He gives an excellent example of an important difference:

Imagine how incongruous the New York Times article about suits would sound if you read it in a blog: The urge to look corporate-- sleek, commanding, prudent, yet with just a touch of hubris on your well-cut sleeve-- is an unexpected development in a time of business disgrace.

In the essay he describes the PR genesis of a bunch of stories that regularly announce the recrudescence of the business suit, as if these stories were actual news rather than a marketing campaign. He also makes a little prediction:

PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how.

I think we've just been watching the conflict get underway with the attacks on Dail Kos.

There are some links here and here.


Post a Comment

Watching TV is a good way to tear yourself away from the computer.