I can't help feeling that National Meat Month has been a flop so far. I hadn't heard anything about it, and I do read the papers and watch CNN. If the American Meat Institute and the Beef Promotion and Research Board really want to live up to their names, they need to get behind this. Get out there and get things moving. Meat doesn't just promote itself, you know.

They need to get some celebrities on board but quick. Somebody high-energy and full of the eight amino acids needed for life. But whom could they approach? There must be somebody that's looking for a cause. Jake Gylenhaal? Or his sister? James Rebhorn?

Also they need to get the month right. I can't tell whether it's for January or February. If the latter, then they've an unhappy conflict with National Canned Food month.

Labels: National Months